Most every development project begins with optimism, if not confidence, of success. Markets are studied to understand the needs of the customer. Different concepts and technical solutions for meeting those...
The notion that online is always simple and fast has led to an increasing number of organizations hiring sub-par online marketing service providers which leave them feeling baffled, duped and...
As the Internet of Things (IoT) grows and more and more items are added to the circle of connectivity, the bond between consumers who use the objects and the brands...
"If there was anything I'd learned, its that the man never chooses the woman. All he can do is give her an opportunity to choose him - Neil Strauss" I...
“We invested 2 million and six months in this application. We got the best team of engineers. We didn’t cut corners on testing. But the app is failing miserably.” moans...
Internet of Things, why the sudden surge in interest? Simple - whether we are aware of it or not, it is already upon us. Almost, 14.4 billion Devices connected to...
What’s the big deal with MVPs (Minimum Viable Product)? The concept of Minimum Viable Product has been around for quite some time now. But no matter how long it has...
You’ve probably heard the age old example of how a retailer got an additional $300 million in revenue by replacing the “Register” button with a “Continue” button that allowed guest...
"All that is necessary for the triumph of evil is that good men do nothing! - Edmund Burke" Speaking to 10 of Flipkart/Myntra employees, I came to realize that they never...