Design thinking is a human-centered approach to problem-solving that has gained a lot of traction in recent years. It involves using empathy, creativity, and rationality to develop innovative solutions that...
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“We invested 2 million and six months in this application. We got the best team of engineers. We didn’t cut corners on testing. But the app is failing miserably.” moans...
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What’s the big deal with MVPs (Minimum Viable Product)? The concept of Minimum Viable Product has been around for quite some time now. But no matter how long it has...
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You’ve probably heard the age old example of how a retailer got an additional $300 million in revenue by replacing the “Register” button with a “Continue” button that allowed guest...
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In the increasingly design-savvy state of the world, it’s never been more important to stand out and develop a unique brand identity through UX design. While most organizations recognize the...
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This post has been long pending. I intended to write this when I held my first iphone after an Andriod phone and soon realized that the real estate (screen size)...
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