In a world where innovation is the driving force, the automobile industry has embraced a revolutionary approach known as design thinking. This dynamic methodology has reshaped the way cars are...
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YOUR DAILY DOSE OF
Design thinking is a human-centered approach to problem-solving that has gained a lot of traction in recent years. It involves using empathy, creativity, and rationality to develop innovative solutions that...
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There you are, it’s raining, you’re stuck in a traffic jam, watching those fragile raindrops falling through your car windows. And as you inch the car forward while holding the…
On the tombstone of your product — would you want it saying “Managed by a Mediocre Product Manager”?
In my years of experience as product manager, two of the recurring problems that I have faced are: Untimely death of product a Product Manager not performing to his best...
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Have you ever come across an ad online and had no clue what product was being sold or of late have you spotted a tagline in an email that was...
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The digital age is all about the customer. To compete in this world, where the buyer is in complete control, it’s vital to deliver a better customer experience. With an...
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I worked at TI for over 20 years. Many people recognize ‘TI’ as the initials of the well-known high tech company Texas Instruments. Internally though, we often joked that ‘TI’...
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Most every development project begins with optimism, if not confidence, of success. Markets are studied to understand the needs of the customer. Different concepts and technical solutions for meeting those...
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The notion that online is always simple and fast has led to an increasing number of organizations hiring sub-par online marketing service providers which leave them feeling baffled, duped and...
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As the Internet of Things (IoT) grows and more and more items are added to the circle of connectivity, the bond between consumers who use the objects and the brands...
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