BECOME A CERTIFIED 360° UX STRATEGIST
For businesses today, User experience is an enabler of business strategy and not merely the front-end work of a technology deployment. Viewing UX as a holistic approach to designing the interactions between people and products/services is important. User Interfaces are all around us. It’s no more just about the interface but interfaces that delight. User Experience drives delight. So, what does it take to create delight and how does one go about doing so? Understanding the Visceral, Behavioral and Reflective (Emotional) aspects of design creation process is key to designing better User Experiences. How does one adopt the tools and process of UX into the Product Development Process? What are the key things that the Product Manager and leader need to keep in mind.
PROGRAM AGENDA
UX Fundamentals and Design Thinking
Web and Application Usability
User-Centered and Emotional Design 101
Design-led Engineering and Business Value of UX
COURSE TOUCHPOINTS
Day 1
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UX Career Spectrum
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Separately conceived, yet overarching design principles
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Psychology underlying these principles
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Formal UX notation and methods
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Research for UX Projects
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Tools and Techniques for UX Design
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Cognitive Processes underlying HCI
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Real-life examples of good and bad design
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Building a killer CV to kick-start your UX Journey
Day 2
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Crafting the experience strategy
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Stakeholder Interviews
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Business Intent Mapping
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User Research Methodologies
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User Profiling
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Persona Building
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Modelling Task flows
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Science behind user-centric Information Architecture
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Emotional Design Theories and Best Practices
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Visceral, Behavioral and Reflective Design
Day 3
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Heuristic principles
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User Interface Design guidelines
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Visual Design for Usability
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Colorimetry
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Designing for Accessibility and SEO
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MVP conceptualization and rapid prototyping
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Usability Testing
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Localization and Internationalization Strategies
Day 4
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How to sell UX as a strategic differentiator
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Justifying the ROI on UX and stakeholder buy-in
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Promoting a Design-first empathy-driven culture
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Agile and Lean UX
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Building a UX team and Fitting UX within your organization
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UX Maturity Assessment
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Drafting UX maturity progression blueprint
WHO’S IT FOR
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Freshers
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UX folks with less than 2 years exp
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Freelancers
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Startup Teams
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HR Professionals
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Project Managers
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UX professionals
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Front-end Developers
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Tech Architects
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Business Analysts
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Project Managers
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Startups
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Designers
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Front end Developers
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Project Managers
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Program Managers
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Product Managers
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R&D and Innovation Specialists
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Business Consultants
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Start-up Mentors
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Senior Leadership
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HR/Change management folks
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Senior Management with product responsibility
ABOUT THE WORKSHOP
Date : 26-29 January, 2017
Workshop starts at 9.00am and finishes at 6:00pm.
Class size : 15
No more than 15 participants – enough so you have other people to learn from but not too many that you’re lost in the crowd.
IS THIS PROGRAM REALLY FOR YOU ??
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