Lean Startup is changing the way new products are built. When used effectively, you can create better products faster, without wasting any time, money or talent building products that won’t succeed in the market.
A hands-on workshop will give practical tools and techniques for applying lean startup and customer development to your Product
Upon leaving the workshop, participants will have a strong understanding of:
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The Build-Measure-Learn approach that characterizes Lean Startup methodology
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How to define your hypotheses, design experiments with some of your key customers and developed a minimum viable product
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Run an experiment, measure it and decide whether to pivot or persevere
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What is a business modal
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How to use business model canvas as a score card for your product
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Have to use evidence and make informed decisions.
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How to acquire a deep understanding of customer needs and customer insights
SESSION TOPIC
SUBTOPIC
MODE
Introduction to Lean startup methodology
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Build-Measure-learn Loop
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MVP and how to create an MVP that do not suck
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What are assumptions and how to identify your riskiest assumption
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How to frame an hypothesis, design experiment and validate assumptions
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When to pivot and when to persevere
Lecture, examples, interactive session
Business model
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What is a business model
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What are the building blocks of a business model
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How to build a business model
Lecture, activity (create a business model for you idea)
Understanding customers
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Jobs to be done framework (hint: customer’s don’t buy a product, they hire a product to get a job done)
Lecture
Art of interviewing customers
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How not to perform an interview
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What are the techniques to do an interview to gain deeper insights
Lecture, activity
Get out of the building
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Get out of the building and interview real customers (it is easier that you think, we are here to help)
Activity
ABOUT THE WORKSHOP
Duration : 1 Day
Workshop starts at 9.00am and finishes at 6:00pm.
Class size : 15
No more than 15 participants – enough so you have other people to learn from but not too many that you’re lost in the crowd.
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